The firm was founded in Switzerland and has also been working on 3D tech model for quite some time.Īnalysts think that it could be likely that the iPhone maker take hold of the firm for the purpose of bringing technological changes in the gadgets made by the company and this is being backed up by a news report that was published by MacRumors in which it was seen that a new lawyer was hired by the software giant responsible to take merging and acquisition under his control for the company.Īnalysts are of the opinion that this particular lawyer has been hired by Apple business for the purpose of making things work out for the firm considering how it has plans of taking over the startup business based in Europe.
Biometric security is one obvious application, but industry experts say the real payoff will probably be in visual effects for games and /or movies.The software giant could be planning to acquire Faceshift to improve its 3D technology for further gadget upgrades.Īccording to a recent rumor, Apple Inc is being discussed by the analysts in the industry who are of the opinion that it is likely that the giant has actually taken over Faceshift, which is a startup business which has been working with the facial recognition technology since the time of its inception. What exactly Apple plans to do with its new expertise in facial recognition and motion technology is not clear. The iPhone maker also holds a range of patents in related fields. Of interest, the Faceshift’s new tech was used to create the human-like movements of faces of some characters in the new “Star Wars” film.īy adding Faceshift, Apple continues to grow its portfolio of facial recognition technology firms, including Swedish firm Polar Rose in 2010 and Israeli company PrimeSense, who were collaborators on the Kinect hardware and software for the Microsoft Xbox, in 2013. Using 3D sensors and a camera, Faceshift’s new method eliminated traditional motion capture rigging (the stick-on reference markers often worn by actors). Apparently, TechCrunch and others did some sleuthing to confirm that several ex-Faceshift employees ended up at Apple and now work out of the company’s European offices, and that was enough to convince Apple to spill the beans.įaceshift had been developing facial recognition software that was used in advanced motion capture technology capable of real-time, low-cost processing.
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